Third season with new marketing campaign “SLOW DOWN”
Launch of the SLOW DOWN campaign - GlampingCZ
The portal GlampingCZ, a part of the BPR - BOHEMIA PUBLIC RELATION s.r.o., launched its third season in the spring. It enters the next stage with a new modern logo, a redesigned website, and the SLOW DOWN marketing campaign.
How did it all start?
The first idea for the project was born in April 2019, when the first glamping tent was built in the Kinsky family's private game preserve. This was followed by cooperation with other pioneers of Czech glamour camping and the glampingcz.cz Portal was born. In addition to selected domestic and foreign accommodation, it brings interesting facts from the world of glamping, including the possibility of investing in glamping. The portal GlampingCZ is trying to show that glamour camping nowadays is not only about the classic glamping tent, but also about other unique places and types of accommodation.
New logo and website redesign
To the opportunity the launch its third season, GlampingCZ has introduced a new timeless and easier-to-remember logo. The portal's web presence has become more user-friendly since May, thanks to a redesign and simplification of the structure. The design of the new logo and the development of the website were led by the graphic team of the parent company BPR. A result is a clear place where users can immerse themselves in the search for their dream accommodation, soak up the unique atmosphere of glamping, or get information on how to set up their glamping site.
The Future Plans
"In the future, we would like to strengthen the position of our glamping portal on an international level. Our goal is to participate in the innovation of glamping and to be a carrier of innovation in this field," said Jiří Matuška, project manager of GlampingCZ. "We want to share the idea that it is important to be able to slow down and take a breath. That's why we are preparing a SLOW DOWN campaign for May this year, which you will see on billboards and social media," added Mr. Matuška.